Lay Hiang's Portfolio | Portfolio Categories Interactive
Lay Hiang's Portfolio
lay hiang, li xiang, resume, portfolio
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November 2015 In

The Glenfiddich Experience

The Glenfiddich Experience aims to educate the consumers about the single malt whiskies and it's premium credentials by bringing the Scotland's distillery experience to Bangkok.   Housed in a 100 year old Neilson Hays Library, our guests will do a guided walk-thru from distillation process to an interactive and luxurious sampling session.   A direct mailer is designed and sent out to our targeted audience. Alongside, promotional brochures are distributed in affiliated bars and pubs to bring awareness to this event....

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May 2015 In

The Balvenie Connoisseurs of Craft

The Balvenie Connoisseurs of Craft is an initiative by The Balvenie to aid the growth of craftsmanship in Southeast Asia, with the mission of preserving the art of handcrafting, restoring the value of craftsmanship and encouraging its appreciation.   To achieve this, the aspiring craftsmen are given well-equipped workstations, a conducive working space for creation, mentorship by the masters in their respective areas of expertise and the promotion of their craft on various platforms.   We started this year-long initiative promoting through digital platforms such as microsite, Facebook and Instagram. This allows us to build sufficient contents to associate the brand with crafts. We then bring the interaction back to the public by conducting craft workshops regularly. This series of activities increases social talkability, at the same time, allow our audience to advocate the brand emotions we will like to bring across. ...

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April 2015 In

The Valley of the Deer

The Valley of the Deer, an extension of The Glenfiddich Experience, continues to bring the experience from Dufftown distillery to the Malaysia market.   The experiential space aims to immerse the guests in the Glenfiddich story and charm them with the distillery process.   A new event logo has been designed with the consideration of the dark market. In-sync with the new Glenfiddich brand direction, extra thoughts are given to the brand materials to portray a modern and timeless feel.   For the first time, we have designed drinks tokens to promote trials onsite and created edible whisky fragrance as take home gift....

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October 2014 In

The Little White Book

The Electrolux Little White Book is a way of sharing passion for thoughtfully-designed innovations and practical everyday ideas with their fans in Asia Pacific.   It is how Electrolux brings the latest insights, trends and tips on home appliances to their fans so that they can enjoy great living right at home with their loved ones....

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September 2014 In

Bring In The Dough

Bring in the Dough is Singapore first’s charity bake-a-thon.   With an effort of 200 volunteers baking round the clock for 72 hours, 5000 goodies are packed and delivered to 1000 beneficiaries island wide....

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January 2014 In

Love, Lineages & Legacies

Celebrating 125 years of Grant family's voyage, our guests are invited to a culinary experience specially crafted with a Glenfiddich whisky degustation in various South East Asia countries.   Riding on the theme of legacies and histories, our direct mailer is presented in a form of a gigantic Glenfiddich book. The book opens up to a whisky decanter, rock glasses and coasters as an invitation to our guests....

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December 2013 In

HP Elite Assembly

Hewlett-Packard Singapore needed to break through the clutter to reach out to the C-suite personalities with her range of HP Elite family of business products.   The journey started from a bespoke laser-cut oak wood invitation to an exclusive dinner set in an undisclosed location where the HP ElitePad served as the personal butler for every guest.   The key objective is to increase awareness amongst the target audience on the HP Elite family of business products, and generate leads for potential sales. This target audience is an extremely discerning group, used to luxurious networking sessions and do not wish to be sold any product in a hard-sell manner....

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