EDUCATION
2010 May
Nanyang Technological University
Bachelor of Fine Arts (Honors) in Visual Communication
2004 July
Singapore Polytechnic
Diploma in Multimedia Technology
PROFESSIONAL EXPERIENCE
2016 April to 2020 February
Paktor Pte Ltd
Head of Design
As a lead product designer my key responsibilities include:
- Iterating features in an agile manner aligning to our quarterly business goals
- Prioritising features to make a significant impact on revenue, DAU and MAU
- Present design solutions through UX and UI after conducting user and market research
- Identify features that require experimentations with the data team and propose variant designs
- Conduct overseas user interviews and testings
- Work out essential metrics for a feature to be successful
I need to collaborate with other stakeholders in the company:
- Working closely with product managers to tailor different user journeys between our male and female users
- Communicate with product team through daily product standups and feature calls to sync up on ideas and technical feasibility
- Conduct feature walk-thru with stakeholders like marketing and customer service team
- Collaborate with visual designers to work out graphics and animations needed in the app
- Ensure the design is accurately delivered with Quality Assurance team
As a managerial role, I lead the Design team which consist of product and visual designers:
- Prioritising their tasks for the weekly sprint
- Brainstorming ideas and directions for app store optimisation and digital advertising
- Approvals for designs
- eriodically conduct show-and-tell sessions to share what are the industry design trends
2013 January to 2015 October
GOODSTUPH Private Limited
Art Director
My key responsibilities include:
- Conceptualising and executing creative briefs
- Create pre-production mood boards for shoots
- Cast talents to work with, for example, illustrators, photographers, videographers, programmers and product designers
- Art directs photo and video shoots
- Establish brand tonality through social media contents and microsites
- Design visuals and renders for on-ground activations
- Design and produce event invites, direct mailers, collaterals and take-away gifts
- Ideate and design merchandises and packaging for The Damn Good Shop
- Leads the creative team
Brands that I’ve worked with:
- Balvenie
- Castlery
- Electrolux
- Hewlett Packard
- Glenfiddich
- Monkey Shoulder
- Reyka
- Sailor Jerry
- Sephora
- Spa Esprit
- The Straits Times
- The Damn Good Shop
- UOB
2010 June to
2012 June
First Food Industries Pte Ltd
Visual Designer
My key responsibilities include:
- Reinforce corporate branding
- Revamp older packaging design
- Design and conceptualise new product packaging
- Revamp Glico gift packs annually
- Photograph and document products for the company website
- Design catalogue for the marketing team
- Maintain and update website
- Liaise production with printers
2004 July to
2006 June
Alexander Forbes (Singapore) Pte Ltd
Visual Designer
My key responsibilities include:
- To reinforce and standardise corporate branding across the Asia Pacific region
- Coordinate and adapt global materials for Asia Pacific markets through corporate brochures, advertisements and training materials
2004 January to
2004 May
Pixal Pacific Pte Ltd
Intern as Visual Designer
Responsibility include:
- Layout and design chapters for Chinese idiom comic books for publications
PARTICIPATIONS
2020 January
Global Dating Insights: GDI Power Book 2020
Featured in Global Dating Insights’ Power Book 2020. Representing Paktor in shaping the achievements in the online dating industry.
2019 September
Mediacorp: 交友程序上“刷”到良缘，怎么做到?
Featured in Mediacorp Channel 8’s Frontline interview (前线追踪). I represent Paktor as a Product Designer to share our success matching rate and steps taken to make dating app a safer environment for our users.
2019 August
Paktor: Paktor 6th birthday: How do we become a popular dating app?
Featured as one of the Paktor Ambassadors in the corporate video for our 6th birthday. I shared the little magic we do to make starting a conversation easier.
2019 May
GDI Singapore Dating Conference 2019: One size fits all? Designing product for multiple markets.
Speaker on GDI Singapore Dating Conference 2019. Sharing how Paktor app copes in multiple markets with design and localisations.
2018
Nanyang Technological University: Nanyang Technological University Alumni’s talk
Share the working culture in a startup and what I do as a Product Designer in Paktor to the Alumni of Nanyang Technological University.
2014 March
The Design Society Journal
One of the selected magazine covers featured and published on The Design Society Journal Issue 1
2009 March
Photographers’ Stories
A photography showcase in both Ang Mio Kio Public Library and Central Public Library
2004
World Skills Competition
Represented Singapore Polytechnic in preliminary round of graphic design competition
AWARDS
2019
Paktor
Korea Premium Brand Awards
- Best Premium Brand of 2019 (Dating Category)
2017
Paktor
Google Play Annual Seminar
- Paktor Korea successfully penetrated the competitive Korean Market
2017
Paktor
Corphub Most Outstanding Enterprise Award
- Most Trusted Matchmaking Consultancy Service of the Year
2016
Paktor
Google Play
- Best Dating App of the Year
2015
The Valley of the Deer
Marketing Events Awards 2015
- Best Event Production – Gold
- Best Event Ambience (Consumer) – Gold
Marketing Excellence Awards 2015
- Excellence in B2B Marketing – Gold
2014
Glenfiddich Love, Lineages & Legacies
Marketing Events Awards 2014
- Best Venue Experience – Bronze
2014
The Glenfiddich Experience
Marketing Events Awards 2014
- Best Venue Experience – Silver
2014
The Elite Assembly
Marketing Magazine’s Agency of the Year Awards 2014
- The MARKies: Best Idea – Direct Mailer
- The MARKies: Best Idea – Business Events
Festival of Media Asia Pacific Awards 2014
- Best Targeted Campaign
2013
The Elite Assembly
Marketing Magazine’s The Marketing Awards 2013
- Best B2B Event – Bronze
- Best Event Ambience (B2B) – Bronze
- Best Digital Integration (B2B) – Silver
Marketing Magazine’s Marketing Excellence Awards 2013
- Excellence in Integrated Marketing (B2B) – Silver
2013
Sephora Hot Wheels
Marketing Magazine’s The Marketing Awards 2013
- Best Pop-Up Shop – Silver
PROFICIENCY
Software
- Sketch
- Zeplin
- InVision
- Abstract
- Lottie
Software
- Adobe Photoshop
- Adobe Illustrator
- Adobe InDesign
- Adobe After Effects