Lay Hiang's Portfolio | HP Elite Assembly
Lay Hiang's Portfolio
lay hiang, li xiang, resume, portfolio
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HP Elite Assembly

Hewlett-Packard Singapore needed to break through the clutter to reach out to the C-suite personalities with her range of HP Elite family of business products.


The journey started from a bespoke laser-cut oak wood invitation to an exclusive dinner set in an undisclosed location where the HP ElitePad served as the personal butler for every guest.


The key objective is to increase awareness amongst the target audience on the HP Elite family of business products, and generate leads for potential sales. This target audience is an extremely discerning group, used to luxurious networking sessions and do not wish to be sold any product in a hard-sell manner.


GOODSTUPH Private Limited


December 2013


Branding, Exhibition, Interactive