November 2015
In
The Glenfiddich Experience aims to educate the consumers about the single malt whiskies and it's premium credentials by bringing the Scotland's distillery experience to Bangkok.
Housed in a 100 year old Neilson Hays Library, our guests will do a guided walk-thru from distillation process to an interactive and luxurious sampling session.
A direct mailer is designed and sent out to our targeted audience. Alongside, promotional brochures are distributed in affiliated bars and pubs to bring awareness to this event....
September 2014
In
Bring in the Dough is Singapore first’s charity bake-a-thon.
With an effort of 200 volunteers baking round the clock for 72 hours, 5000 goodies are packed and delivered to 1000 beneficiaries island wide....
July 2014
In
The Reyka Encounter is a product launch for Reyka vodka in South East Asia.
This event aims to create many instagram-mable moments, to build association with the Icelandic environment and amplify the exclusivity of Reyka's distillery.
The target audience not only appreciate craft and quality, they are also bold and excited to take a stake in something ingenious....
December 2013
In
Hewlett-Packard Singapore needed to break through the clutter to reach out to the C-suite personalities with her range of HP Elite family of business products.
The journey started from a bespoke laser-cut oak wood invitation to an exclusive dinner set in an undisclosed location where the HP ElitePad served as the personal butler for every guest.
The key objective is to increase awareness amongst the target audience on the HP Elite family of business products, and generate leads for potential sales. This target audience is an extremely discerning group, used to luxurious networking sessions and do not wish to be sold any product in a hard-sell manner....
July 2013
In
The Sephora Hot Wheels campaign was delivered with the sole intention of creating word of mouth and talk-ability by giving the target audience what they desired – a massive 20-ton, 40-foot mobile nail parlour.
The massive truck was furnished with manicure counters, DIY stations, product shelving, and a POS system, complete with professional manicure services on board.
It travelled around different parts of Singapore for two weekends in July and August 2013....
