Lay Hiang's Portfolio | Sephora Hot Wheels
Lay Hiang's Portfolio
lay hiang, li xiang, resume, portfolio
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Sephora Hot Wheels

The Sephora Hot Wheels campaign was delivered with the sole intention of creating word of mouth and talk-ability by giving the target audience what they desired – a massive 20-ton, 40-foot mobile nail parlour.


The massive truck was furnished with manicure counters, DIY stations, product shelving, and a POS system, complete with professional manicure services on board.


It travelled around different parts of Singapore for two weekends in July and August 2013.


GOODSTUPH Private Limited


Sephora Singapore


July 2013


Branding, Exhibition, Interactive