The Reyka Encounter is a product launch for Reyka vodka in South East Asia. This event aims to create many instagram-mable moments, to build association with the Icelandic environment and amplify the exclusivity of Reyka's distillery. The target audience not only appreciate craft and quality, they are also bold and excited to take a stake in something ingenious....
Celebrating 125 years of Grant family's voyage, our guests are invited to a culinary experience specially crafted with a Glenfiddich whisky degustation. Riding on the theme of legacies and histories, our direct mailer is presented in a form of a gigantic Glenfiddich book. The book opens up to a whisky decanter, rock glasses and coasters as an invitation to our guests. To educate our guests on Glenfiddich's history and products, additional brochures are designed to share these knowledge....
Monkey Shoulder hosted a party for bartenders to gather after work. The party happens in a walk-up apartment. Invited bartenders will be given a key to access the apartment. Cheeky game stations such as Boxing Gloves Bartending and Stocktake Speed Challenge are organised to shake a little competition among the bartenders....
The design concept behind GOOD CHI is a symbol for infinity, a figure of 8 signifies a constant flow of auspicious energy. To tie back to the Chinese heritage, this identity also holds a resemblance to the Chinese button knot....
Celebrating 125 years of Grant family's voyage, our guests are invited to a culinary experience specially crafted with a Glenfiddich whisky degustation in various South East Asia countries. Riding on the theme of legacies and histories, our direct mailer is presented in a form of a gigantic Glenfiddich book. The book opens up to a whisky decanter, rock glasses and coasters as an invitation to our guests....
Hewlett-Packard Singapore needed to break through the clutter to reach out to the C-suite personalities with her range of HP Elite family of business products. The journey started from a bespoke laser-cut oak wood invitation to an exclusive dinner set in an undisclosed location where the HP ElitePad served as the personal butler for every guest. The key objective is to increase awareness amongst the target audience on the HP Elite family of business products, and generate leads for potential sales. This target audience is an extremely discerning group, used to luxurious networking sessions and do not wish to be sold any product in a hard-sell manner....
Designed with the style-conscious Advertising Executive in mind, the Douchebag Meeting Notebook exudes an air of sophistication with its leather-like burgundy cover. Each notebook comes with a clean insert card. When slipped behind a translucent page, it transforms the meeting into instant entertainment. Put a check against the buzzwords victim uses and rate the level douchebag-ness against the scoring sheet....
The Sephora Hot Wheels campaign was delivered with the sole intention of creating word of mouth and talk-ability by giving the target audience what they desired – a massive 20-ton, 40-foot mobile nail parlour. The massive truck was furnished with manicure counters, DIY stations, product shelving, and a POS system, complete with professional manicure services on board. It travelled around different parts of Singapore for two weekends in July and August 2013....
