Sephora Hot Wheels
The Sephora Hot Wheels campaign was delivered with the sole intention of creating word of mouth and talk-ability by giving the target audience what they desired – a massive 20-ton, 40-foot mobile nail parlour.
The massive truck was furnished with manicure counters, DIY stations, product shelving, and a POS system, complete with professional manicure services on board.
It travelled around different parts of Singapore for two weekends in July and August 2013.
Agency
GOODSTUPH Private Limited
Client
Sephora Singapore
Date
July 2013
Category
Branding, Exhibition, Interactive