Lay Hiang's Portfolio | Portfolio Categories Merchandise
Lay Hiang's Portfolio
lay hiang, li xiang, resume, portfolio
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The Glenfiddich Experience

The Glenfiddich Experience aims to educate the consumers about the single malt whiskies and it's premium credentials by bringing the Scotland's distillery experience to Bangkok.   Housed in a 100 year old Neilson Hays Library, our guests will do a guided walk-thru from distillation process to an interactive and luxurious sampling session.   A direct mailer is designed and sent out to our targeted audience. Alongside, promotional brochures are distributed in affiliated bars and pubs to bring awareness to this event....

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Glenfiddich 1965

To celebrate the 50th anniversary of Singapore’s independence (SG50), Glenfiddich unveils five limited editions 50 year old bottles to mark this momentous milestone.   Injecting local flavor into the direct mailer, each guest will receive a box of tau sar biah (traditional red bean biscuits) as an invitation.   The Scottish Thistle and the Singaporean Vanda Miss Joaquim orchid are subtly integrated onto a laser die cut coaster board, a take home gift which provides more information on the bottles....

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Breaking News Game Cards

In conjunction with the celebration of The Straits Times’s 170 years of publication, Breaking News card game collates all top breaking news and events that have happened in Singapore.   Similar to the Taboo game, one player has to hint and guide the teammates in making correct guesses to the news headlines. ...

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Old School Notebooks

A tribute to Singapore's education. This old school textbook brings back some awesome memories of your primary school days....

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The Valley of the Deer

The Valley of the Deer, an extension of The Glenfiddich Experience, continues to bring the experience from Dufftown distillery to the Malaysia market.   The experiential space aims to immerse the guests in the Glenfiddich story and charm them with the distillery process.   A new event logo has been designed with the consideration of the dark market. In-sync with the new Glenfiddich brand direction, extra thoughts are given to the brand materials to portray a modern and timeless feel.   For the first time, we have designed drinks tokens to promote trials onsite and created edible whisky fragrance as take home gift....

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Good Morning Socks

Good Morning socks are take away gifts for GOODSTUPH's 5th anniversary party guests.   Base on the party theme GS05, also a mirrored representation of Singapore's Jubilee year (SG50), all design elements aim to give a good old nostalgic feel....

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Chinese New Year Red Packet 2015

Red packet design for agency.   The unconventional round design is a challenge faced during execution. Silkscreen technique has to be applied to glue the packet together. In addition, gold hot stamping on gold art paper gives a luxurious and auspicious feel....

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The Reyka Encounter

The Reyka Encounter is a product launch for Reyka vodka in South East Asia.   This event aims to create many instagram-mable moments, to build association with the Icelandic environment and amplify the exclusivity of Reyka's distillery.   The target audience not only appreciate craft and quality, they are also bold and excited to take a stake in something ingenious....

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125th Anniversary Vintage Singapore

Celebrating 125 years of Grant family's voyage, our guests are invited to a culinary experience specially crafted with a Glenfiddich whisky degustation.   Riding on the theme of legacies and histories, our direct mailer is presented in a form of a gigantic Glenfiddich book. The book opens up to a whisky decanter, rock glasses and coasters as an invitation to our guests.   To educate our guests on Glenfiddich's history and products, additional brochures are designed to share these knowledge....

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Love, Lineages & Legacies

Celebrating 125 years of Grant family's voyage, our guests are invited to a culinary experience specially crafted with a Glenfiddich whisky degustation in various South East Asia countries.   Riding on the theme of legacies and histories, our direct mailer is presented in a form of a gigantic Glenfiddich book. The book opens up to a whisky decanter, rock glasses and coasters as an invitation to our guests....

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