November 2015
In
The Glenfiddich Experience
The Glenfiddich Experience aims to educate the consumers about the single malt whiskies and it's premium credentials by bringing the Scotland's distillery experience to Bangkok. Housed in a 100 year old Neilson Hays Library, our guests will do a guided walk-thru from distillation process to an interactive and luxurious sampling session. A direct mailer is designed and sent out to our targeted audience. Alongside, promotional brochures are distributed in affiliated bars and pubs to bring awareness to this event....
September 2015
In
Castlery Brand Guide
Castlery, a popular online furniture store, offers modern and high quality furnitures in Singapore. As part of the branding effort, this visual guideline aligns the brand tonality and provides a roll-out plan for various implementations. The proposal includes: Brand identity & brand tagline Colours Typography Photography mood shots Video mood shots Office stationery design Gifts with purchase ideas ...
July 2015
In
Glenfiddich 1965
To celebrate the 50th anniversary of Singapore’s independence (SG50), Glenfiddich unveils five limited editions 50 year old bottles to mark this momentous milestone. Injecting local flavor into the direct mailer, each guest will receive a box of tau sar biah (traditional red bean biscuits) as an invitation. The Scottish Thistle and the Singaporean Vanda Miss Joaquim orchid are subtly integrated onto a laser die cut coaster board, a take home gift which provides more information on the bottles....
April 2015
In
The Valley of the Deer
The Valley of the Deer, an extension of The Glenfiddich Experience, continues to bring the experience from Dufftown distillery to the Malaysia market. The experiential space aims to immerse the guests in the Glenfiddich story and charm them with the distillery process. A new event logo has been designed with the consideration of the dark market. In-sync with the new Glenfiddich brand direction, extra thoughts are given to the brand materials to portray a modern and timeless feel. For the first time, we have designed drinks tokens to promote trials onsite and created edible whisky fragrance as take home gift....
February 2015
In
Good Morning Socks
Good Morning socks are take away gifts for GOODSTUPH's 5th anniversary party guests. Base on the party theme GS05, also a mirrored representation of Singapore's Jubilee year (SG50), all design elements aim to give a good old nostalgic feel....
January 2015
In
Chinese New Year Red Packet 2015
Red packet design for agency. The unconventional round design is a challenge faced during execution. Silkscreen technique has to be applied to glue the packet together. In addition, gold hot stamping on gold art paper gives a luxurious and auspicious feel....
October 2014
In
GOODSTUPH Stationery
“Creatively vain, socially sensible, digitally rebellious” are some of the DNAs of this renowned Social Influence Marketing agency in Singapore. The branding materials aim to loud, making an impression before you even look into the details....
September 2014
In
Bring In The Dough
Bring in the Dough is Singapore first’s charity bake-a-thon. With an effort of 200 volunteers baking round the clock for 72 hours, 5000 goodies are packed and delivered to 1000 beneficiaries island wide....
August 2014
In
School of Rule Benders
To design an acceptance letter from the School of Rule Benders to university students, encouraging them to participate and contribute socially to #bendtherules. ...