Sephora Hot Wheels

The Sephora Hot Wheels campaign was delivered with the sole intention of creating word of mouth and talk-ability by giving the target audience what they desired – a massive 20-ton, 40-foot mobile nail parlour.

The massive truck was furnished with manicure counters, DIY stations, product shelving, and a POS system, complete with professional manicure services on board.

It travelled around different parts of Singapore for two weekends in July and August 2013.