GOOD CHI
The design concept behind GOOD CHI is a symbol for infinity, a figure of 8 signifies a constant flow of auspicious energy.
To tie back to the Chinese heritage, this identity also holds a resemblance to the Chinese button knot.
- Client
- GOOD CHI Private Limited
- Agency
- GOODSTUPH Private Limited
- Year
- 2014
- Type
- Branding

