Low Lay Hiang
← Early Work

GOOD CHI

The design concept behind GOOD CHI is a symbol for infinity, a figure of 8 signifies a constant flow of auspicious energy.

To tie back to the Chinese heritage, this identity also holds a resemblance to the Chinese button knot.

Client
GOOD CHI Private Limited
Agency
GOODSTUPH Private Limited
Year
2014
Type
Branding