{"id":5,"date":"2015-11-04T12:12:34","date_gmt":"2015-11-04T04:12:34","guid":{"rendered":"http:\/\/layhiang.com\/?page_id=5"},"modified":"2020-02-20T23:51:20","modified_gmt":"2020-02-20T15:51:20","slug":"resume","status":"publish","type":"page","link":"https:\/\/layhiang.com\/archive\/resume\/","title":{"rendered":"Resume"},"content":{"rendered":"
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Resume<\/h2>\n\n\t\t<\/div> \n\t<\/div> <\/div><\/div><\/div><\/div>
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EDUCATION<\/h5>\n\n\t\t<\/div> \n\t<\/div> <\/div><\/div><\/div><\/div>
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2010 May<\/p>\n\n\t\t<\/div> \n\t<\/div> <\/div><\/div>

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Nanyang Technological University<\/strong>
\nBachelor of Fine Arts (Honors) in Visual Communication<\/p>\n\n\t\t<\/div> \n\t<\/div> <\/div><\/div><\/div><\/div>

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2004 July<\/p>\n\n\t\t<\/div> \n\t<\/div> <\/div><\/div>

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Singapore Polytechnic<\/strong>
\nDiploma in Multimedia Technology<\/p>\n\n\t\t<\/div> \n\t<\/div> <\/div><\/div><\/div><\/div>

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PROFESSIONAL EXPERIENCE<\/h5>\n\n\t\t<\/div> \n\t<\/div> <\/div><\/div><\/div><\/div>
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2016 April to 2020 February<\/p>\n\n\t\t<\/div> \n\t<\/div> <\/div><\/div>

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Paktor Pte Ltd<\/strong>
\nHead of Design<\/em>
\nAs a lead product designer my key responsibilities include:<\/p>\n

    \n
  • Iterating features in an agile manner aligning to our quarterly business goals<\/li>\n
  • Prioritising features to make a significant impact on revenue, DAU and MAU<\/li>\n
  • Present design solutions through UX and UI after conducting user and market research<\/li>\n
  • Identify features that require experimentations with the data team and propose variant designs<\/li>\n
  • Conduct overseas user interviews and testings<\/li>\n
  • Work out essential metrics for a feature to be successful<\/li>\n<\/ul>\n

    I need to collaborate with other stakeholders in the company:<\/p>\n

      \n
    • Working closely with product managers to tailor different user journeys between our male and female users<\/li>\n
    • Communicate with product team through daily product standups and feature calls to sync up on ideas and technical feasibility<\/li>\n
    • Conduct feature walk-thru with stakeholders like marketing and customer service team<\/li>\n
    • Collaborate with visual designers to work out graphics and animations needed in the app<\/li>\n
    • Ensure the design is accurately delivered with Quality Assurance team<\/li>\n<\/ul>\n

      As a managerial role, I lead the Design team which consist of product and visual designers:<\/p>\n

        \n
      • Prioritising their tasks for the weekly sprint<\/li>\n
      • Brainstorming ideas and directions for app store optimisation and digital advertising<\/li>\n
      • Approvals for designs<\/li>\n
      • eriodically conduct show-and-tell sessions to share what are the industry design trends<\/li>\n<\/ul>\n\n\t\t<\/div> \n\t<\/div> <\/div><\/div><\/div><\/div>
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        2013 January to 2015 October<\/p>\n\n\t\t<\/div> \n\t<\/div> <\/div><\/div>

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        GOODSTUPH Private Limited<\/strong>
        \nArt Director<\/em>
        \nMy key responsibilities include:<\/p>\n

          \n
        • Conceptualising and executing creative briefs<\/li>\n
        • Create pre-production mood boards for shoots<\/li>\n
        • Cast talents to work with, for example, illustrators, photographers, videographers, programmers and product designers<\/li>\n
        • Art directs photo and video shoots<\/li>\n
        • Establish brand tonality through social media contents and microsites<\/li>\n
        • Design visuals and renders for on-ground activations<\/li>\n
        • Design and produce event invites, direct mailers, collaterals and take-away gifts<\/li>\n
        • Ideate and design merchandises and packaging for The Damn Good Shop<\/li>\n
        • Leads the creative team<\/li>\n<\/ul>\n

          Brands that I’ve worked with:<\/p>\n

            \n
          • Balvenie<\/li>\n
          • Castlery<\/li>\n
          • Electrolux<\/li>\n
          • Hewlett Packard<\/li>\n
          • Glenfiddich<\/li>\n
          • Monkey Shoulder<\/li>\n
          • Reyka<\/li>\n
          • Sailor Jerry<\/li>\n
          • Sephora<\/li>\n
          • Spa Esprit<\/li>\n
          • The Straits Times<\/li>\n
          • The Damn Good Shop<\/li>\n
          • UOB<\/li>\n<\/ul>\n\n\t\t<\/div> \n\t<\/div> <\/div><\/div><\/div><\/div>
            <\/div>\n<\/div><\/div><\/div><\/div>
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            2010 June to
            \n2012 June<\/p>\n\n\t\t<\/div> \n\t<\/div> <\/div><\/div>

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            First Food Industries Pte Ltd<\/strong>
            \nVisual Designer<\/em>
            \nMy key responsibilities include:<\/p>\n

              \n
            • Reinforce corporate branding<\/li>\n
            • Revamp older packaging design<\/li>\n
            • Design and conceptualise new product packaging<\/li>\n
            • Revamp Glico gift packs annually<\/li>\n
            • Photograph and document products for the company website<\/li>\n
            • Design catalogue for the marketing team<\/li>\n
            • Maintain and update website<\/li>\n
            • Liaise production with printers<\/li>\n<\/ul>\n\n\t\t<\/div> \n\t<\/div> <\/div><\/div><\/div><\/div>
              <\/div>\n<\/div><\/div><\/div><\/div>
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              2004 July to
              \n2006 June<\/p>\n\n\t\t<\/div> \n\t<\/div> <\/div><\/div>

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              Alexander Forbes (Singapore) Pte Ltd<\/strong>
              \nVisual Designer<\/em>
              \nMy key responsibilities include:<\/p>\n

                \n
              • To reinforce and standardise corporate branding across the Asia Pacific region<\/li>\n
              • Coordinate and adapt global materials for Asia Pacific markets through corporate brochures, advertisements and training materials<\/li>\n<\/ul>\n\n\t\t<\/div> \n\t<\/div> <\/div><\/div><\/div><\/div>
                <\/div>\n<\/div><\/div><\/div><\/div>
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                2004 January to
                \n2004 May<\/p>\n\n\t\t<\/div> \n\t<\/div> <\/div><\/div>

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                Pixal Pacific Pte Ltd<\/strong>
                \nIntern as Visual Designer<\/em>
                \nResponsibility include:<\/p>\n

                  \n
                • Layout and design chapters for Chinese idiom comic books for publications<\/li>\n<\/ul>\n\n\t\t<\/div> \n\t<\/div> <\/div><\/div><\/div><\/div>
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                  PARTICIPATIONS<\/h5>\n\n\t\t<\/div> \n\t<\/div> <\/div><\/div><\/div><\/div>
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                  2020 January<\/p>\n\n\t\t<\/div> \n\t<\/div> <\/div><\/div>

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                  Global Dating Insights: GDI Power Book 2020<\/strong>
                  \nFeatured in Global Dating Insights’ Power Book 2020. Representing Paktor in shaping the achievements in the online dating industry.<\/p>\n\n\t\t<\/div> \n\t<\/div> <\/div><\/div><\/div><\/div>

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                  2019 September<\/p>\n\n\t\t<\/div> \n\t<\/div> <\/div><\/div>

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                  Mediacorp: \u4ea4\u53cb\u7a0b\u5e8f\u4e0a\u201c\u5237\u201d\u5230\u826f\u7f18\uff0c\u600e\u4e48\u505a\u5230?<\/strong>
                  \nFeatured in Mediacorp Channel 8’s Frontline interview (\u524d\u7ebf\u8ffd\u8e2a). I represent Paktor as a Product Designer to share our success matching rate and steps taken to make dating app a safer environment for our users.<\/p>\n\n\t\t<\/div> \n\t<\/div> <\/div><\/div><\/div><\/div>

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                  2019 August<\/p>\n\n\t\t<\/div> \n\t<\/div> <\/div><\/div>

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                  Paktor: Paktor 6th birthday: How do we become a popular dating app?<\/strong>
                  \nFeatured as one of the Paktor Ambassadors in the corporate video for our 6th birthday. I shared the little magic we do to make starting a conversation easier.<\/p>\n\n\t\t<\/div> \n\t<\/div> <\/div><\/div><\/div><\/div>

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                  2019 May<\/p>\n\n\t\t<\/div> \n\t<\/div> <\/div><\/div>

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                  GDI Singapore Dating Conference 2019: One size fits all? Designing product for multiple markets.<\/strong>
                  \nSpeaker on GDI Singapore Dating Conference 2019. Sharing how Paktor app copes in multiple markets with design and localisations.<\/p>\n\n\t\t<\/div> \n\t<\/div> <\/div><\/div><\/div><\/div>

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                  2018<\/p>\n\n\t\t<\/div> \n\t<\/div> <\/div><\/div>

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                  Nanyang Technological University: Nanyang Technological University Alumni’s talk<\/strong>
                  \nShare the working culture in a startup and what I do as a Product Designer in Paktor to the Alumni of Nanyang Technological University.<\/p>\n\n\t\t<\/div> \n\t<\/div> <\/div><\/div><\/div><\/div>

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                  2014 March<\/p>\n\n\t\t<\/div> \n\t<\/div> <\/div><\/div>

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                  The Design Society Journal<\/strong>
                  \nOne of the selected magazine covers featured and published on The Design Society Journal Issue 1<\/p>\n\n\t\t<\/div> \n\t<\/div> <\/div><\/div><\/div><\/div>

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                  2009 March<\/p>\n\n\t\t<\/div> \n\t<\/div> <\/div><\/div>

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                  Photographers\u2019 Stories<\/strong>
                  \nA photography showcase in both Ang Mio Kio Public Library and Central Public Library<\/p>\n\n\t\t<\/div> \n\t<\/div> <\/div><\/div><\/div><\/div>

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                  2004<\/p>\n\n\t\t<\/div> \n\t<\/div> <\/div><\/div>

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                  World Skills Competition<\/strong>
                  \nRepresented Singapore Polytechnic in preliminary round of graphic design competition<\/p>\n\n\t\t<\/div> \n\t<\/div> <\/div><\/div><\/div><\/div>

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                  AWARDS<\/h5>\n\n\t\t<\/div> \n\t<\/div> <\/div><\/div><\/div><\/div>
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                  2019<\/p>\n\n\t\t<\/div> \n\t<\/div> <\/div><\/div>

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                  Paktor<\/strong>
                  \nKorea Premium Brand Awards<\/p>\n

                    \n
                  • Best Premium Brand of 2019 (Dating Category)<\/li>\n<\/ul>\n\n\t\t<\/div> \n\t<\/div> <\/div><\/div><\/div><\/div>
                    <\/div>\n<\/div><\/div><\/div><\/div>
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                    2017<\/p>\n\n\t\t<\/div> \n\t<\/div> <\/div><\/div>

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                    Paktor<\/strong><\/p>\n

                    Google Play Annual Seminar<\/p>\n

                      \n
                    • Paktor Korea successfully penetrated the competitive Korean Market<\/li>\n<\/ul>\n\n\t\t<\/div> \n\t<\/div> <\/div><\/div><\/div><\/div>
                      <\/div>\n<\/div><\/div><\/div><\/div>
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                      2017<\/p>\n\n\t\t<\/div> \n\t<\/div> <\/div><\/div>

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                      Paktor<\/strong><\/p>\n

                      Corphub Most Outstanding Enterprise Award<\/p>\n

                        \n
                      • Most Trusted Matchmaking Consultancy Service of the Year<\/li>\n<\/ul>\n\n\t\t<\/div> \n\t<\/div> <\/div><\/div><\/div><\/div>
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                        2016<\/p>\n\n\t\t<\/div> \n\t<\/div> <\/div><\/div>

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                        Paktor<\/strong><\/p>\n

                        Google Play<\/p>\n

                          \n
                        • Best Dating App of the Year<\/li>\n<\/ul>\n\n\t\t<\/div> \n\t<\/div> <\/div><\/div><\/div><\/div>
                          <\/div>\n<\/div><\/div><\/div><\/div>
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                          2015<\/p>\n\n\t\t<\/div> \n\t<\/div> <\/div><\/div>

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                          The Valley of the Deer<\/strong><\/p>\n

                          Marketing Events Awards 2015<\/p>\n

                            \n
                          • Best Event Production \u2013 Gold<\/li>\n
                          • Best Event Ambience (Consumer) \u2013 Gold<\/li>\n<\/ul>\n

                            Marketing Excellence Awards 2015<\/p>\n

                              \n
                            • Excellence in B2B Marketing \u2013 Gold<\/li>\n<\/ul>\n\n\t\t<\/div> \n\t<\/div> <\/div><\/div><\/div><\/div>
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                              2014<\/p>\n\n\t\t<\/div> \n\t<\/div> <\/div><\/div>

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                              Glenfiddich Love, Lineages & Legacies<\/strong><\/p>\n

                              Marketing Events Awards 2014<\/p>\n

                                \n
                              • Best Venue Experience \u2013 Bronze<\/li>\n<\/ul>\n\n\t\t<\/div> \n\t<\/div> <\/div><\/div><\/div><\/div>
                                <\/div>\n<\/div><\/div><\/div><\/div>
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                                2014<\/p>\n\n\t\t<\/div> \n\t<\/div> <\/div><\/div>

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                                The Glenfiddich Experience<\/strong><\/p>\n

                                Marketing Events Awards 2014<\/p>\n

                                  \n
                                • Best Venue Experience \u2013 Silver<\/li>\n<\/ul>\n\n\t\t<\/div> \n\t<\/div> <\/div><\/div><\/div><\/div>
                                  <\/div>\n<\/div><\/div><\/div><\/div>
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                                  2014<\/p>\n\n\t\t<\/div> \n\t<\/div> <\/div><\/div>

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                                  The Elite Assembly<\/strong><\/p>\n

                                  Marketing Magazine\u2019s Agency of the Year Awards 2014<\/p>\n

                                    \n
                                  • The MARKies: Best Idea \u2013 Direct Mailer<\/li>\n
                                  • The MARKies: Best Idea \u2013 Business Events<\/li>\n<\/ul>\n

                                    Festival of Media Asia Pacific Awards 2014<\/p>\n

                                      \n
                                    • Best Targeted Campaign<\/li>\n<\/ul>\n\n\t\t<\/div> \n\t<\/div> <\/div><\/div><\/div><\/div>
                                      <\/div>\n<\/div><\/div><\/div><\/div>
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                                      2013<\/p>\n\n\t\t<\/div> \n\t<\/div> <\/div><\/div>

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                                      The Elite Assembly<\/strong><\/p>\n

                                      Marketing Magazine\u2019s The Marketing Awards 2013<\/p>\n

                                        \n
                                      • Best B2B Event \u2013 Bronze<\/li>\n
                                      • Best Event Ambience (B2B) \u2013 Bronze<\/li>\n
                                      • Best Digital Integration (B2B) \u2013 Silver<\/li>\n<\/ul>\n

                                        Marketing Magazine\u2019s Marketing Excellence Awards 2013<\/p>\n

                                          \n
                                        • Excellence in Integrated Marketing (B2B) \u2013 Silver<\/li>\n<\/ul>\n\n\t\t<\/div> \n\t<\/div> <\/div><\/div><\/div><\/div>
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                                          2013<\/p>\n\n\t\t<\/div> \n\t<\/div> <\/div><\/div>

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                                          Sephora Hot Wheels<\/strong><\/p>\n

                                          Marketing Magazine\u2019s The Marketing Awards 2013<\/p>\n

                                            \n
                                          • Best Pop-Up Shop \u2013 Silver<\/li>\n<\/ul>\n\n\t\t<\/div> \n\t<\/div> <\/div><\/div><\/div><\/div>
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                                            <\/p>\n\n\t\t<\/div> \n\t<\/div> <\/div><\/div>

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                                            <\/p>\n\n\t\t<\/div> \n\t<\/div> <\/div><\/div><\/div><\/div>

                                            <\/div>\n<\/div><\/div><\/div><\/div>
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                                            PROFICIENCY<\/h5>\n\n\t\t<\/div> \n\t<\/div> <\/div><\/div>
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                                            Software<\/strong><\/p>\n

                                              \n
                                            • Sketch<\/li>\n
                                            • Zeplin<\/li>\n
                                            • InVision<\/li>\n
                                            • Abstract<\/li>\n
                                            • Lottie<\/li>\n<\/ul>\n\n\t\t<\/div> \n\t<\/div> <\/div><\/div>
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                                              Software<\/strong><\/p>\n

                                                \n
                                              • Adobe Photoshop<\/li>\n
                                              • Adobe Illustrator<\/li>\n
                                              • Adobe InDesign<\/li>\n
                                              • Adobe After Effects<\/li>\n<\/ul>\n\n\t\t<\/div> \n\t<\/div> <\/div><\/div><\/div><\/div>\n

                                                 <\/p>\n","protected":false},"excerpt":{"rendered":"

                                                 <\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-5","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/layhiang.com\/archive\/wp-json\/wp\/v2\/pages\/5","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/layhiang.com\/archive\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/layhiang.com\/archive\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/layhiang.com\/archive\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/layhiang.com\/archive\/wp-json\/wp\/v2\/comments?post=5"}],"version-history":[{"count":0,"href":"https:\/\/layhiang.com\/archive\/wp-json\/wp\/v2\/pages\/5\/revisions"}],"wp:attachment":[{"href":"https:\/\/layhiang.com\/archive\/wp-json\/wp\/v2\/media?parent=5"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}